Alliance Launches New Brand Logo

Alliance is a joint venture company owned by CKI and HeidelbergCement since 2004. With the growth of its former companies since the early 1960s, Alliance has established itself as the leading concrete and aggregates Total Solutions Provider in Hong Kong, contributing to the city’s sustainable development.  

HeidelbergCement has revealed its new global brand Heidelberg Materials to underline its pioneering role on the path to carbon neutrality and digitalization in the building materials industry. This new brand identity stands for its innovative portfolio of sustainable and intelligent building materials as well as digital solutions, which aligns well with Alliance’s purposes, sustainability goals, product innovation and digital initiatives. Therefore, the Company has launched the new logo to reflect the rebranding of Heidelberg Materials, effectively on February 1, 2024. 

With this new brand logo, the Company will continue to provide customer focused and total solutions of ready-mixed concrete and aggregates to support the infrastructure development of Hong Kong, and drive the sustainable and digital transformation of the industry.